Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today. Show When YouTube lifted the time limit on video uploads last December, allowing users to upload videos of any length, I’m sure they never expected a user to upload a video that would take 23 days and 19 hours to watch, but that’s exactly what Jonathan Harchick of Moldy Toaster Media has done.  WORK SMARTER - LEARN, GROW AND BE INSPIRED.Subscribe today!To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in ❘ Published: 2022-10-10T09:45:00 ❘ Updated: 2022-10-10T09:46:27 The world record for the most viewed Twitch stream is a coveted achievement, and has been held by the biggest names on the platform over the years. Here’s the highest peak viewership on a livestream ever, both on Twitch and YouTube. January 11, 2021 was a historic day for Twitch, as Spanish streaming sensation David ‘TheGrefg’ Cánovas Martínez shattered the record for most concurrent viewers, as he revealed his very own Fortnite skin. However, on June 25, 2022, another Spanish streamer Ibai shattered that record, drawing in over 3 million viewers to watch his second boxing event. Meanwhile, over on YouTube, Sidemen set a new record there. North American streamers still make up the bulk of this list, but non-English speaking streams are growing rapidly on Twitch. Expect to see more streamers from other regions fight for a place among the most-viewed streams ever. Contents
Ibai Ibai drew in over to 3 million viewers during his La Velada Del Año II event. Most viewed Twitch streams ever
As you can see, Spanish streamer Ibai comfortably holds the record for peak viewers on a livestream, with 3.3 million viewers. This was achieved during his ‘La Velada Del Año II event.’ In second place is fellow Spaniar, TheGrefg. He was revealing his new Fortnite skin at the time, attracting viewers around the world. As the stream starting hitting record numbers, more people joined just to be part of the frenzy. This list, via Twitch Tracker, includes streams from companies, rather than just individual creators. See below for the list for solo streamers only. YouTube: Ninja / Epic Games Ninja was the previous record holder, thanks to his popularity at the peak of Fortnite. Most viewed streams for a solo Twitch streamer (companies excluded):
Twitch might still be considered the home of video game livestreaming for now, but YouTube has been making up major ground in this area. YouTube YouTube Gaming is the home of livestreams on the platform, and directly competes with Twitch YouTube peak viewers recordHere are the highest viewership peaks on YouTube livestreams, via PlayBoard:
Note: Deleted livestreams and video previews are not counted in this list. SpaceX currently holds the record for the most viewed livestream on either YouTube or Twitch, with a launch of a test flight into space, showing the view inside the cockpit, on May 27, 2020.
When Ninja set the Twitch record by playing Fortnite with Drake and Travis Scott, it immediately elevated the streaming space more widely, paving the way for more records to be set. As livestreaming in general grows in popularity, we could see more streamers crack the 1 million viewers mark. We’ll keep you updated when new records are set and these rankings change, but Ibai has secured his spot at number one on Twitch for a long time to come. |
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