How much does Facebook pay for live?

1. Home
2. News
3. Computing

Table of Contents Show

• Shake your money-maker
• Setting Up Ad Breaks
• Setting Up a Payment Account
• Getting Paid
• Learn More:
• Can you get paid on Facebook Live?
• How much does Facebook pay for 1000 streams?

(Image credit: Shutterstock)

If you choose to use Facebook, you pay for free access to the social network by letting it show you ads (and, depending on your security settings, potentially giving up some of your privacy). You may feel that it's time you started to get something back from the site, and that'll soon be possible.

Facebook has announced that it plans to give users the option to charge for access to their live-streamed videos. This means that the next time you choose to go live, you could start earning money.

• How to use Facebook Messenger
• Facebook dark mode: everything you need to know
• How to make a Facebook 3D photo

Facebook is not giving away many details at the moment, but the company says (opens in new tab): "To support creators and small businesses, we plan to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences".

At this stage it is not clear quite when the money-making option will be rolling out beyond the hint that it is going to be arriving "in the coming weeks". Facebook hasn't indicated whether it will be taking a cut from money people make from their video, but it would be safe to assume that a percentage will be payable to the company.

Shake your money-maker

This is not the only way it is possible to make money from a livestream. Facebook also operates its own virtual currency called 'Stars', and the company says that this is going to be expanded to more countries and more pages soon.

Users can buy Stars and then send them to creators they appreciate as a tip – but with each Star being worth just $0.01, a very large number of them will be needed to make anyone rich.

But it's not just possible to use Facebook to earn money for yourself. If you would like to raise money for charities and other good causes, you also have the option of adding donation buttons to live videos.

• This PayPal and Facebook scam might cost you thousands

Via The Verge (opens in new tab)

Sign up to get breaking news, reviews, opinion, analysis and more, plus the hottest tech deals!

Sofia is a tech journalist who's been writing about software, hardware and the web for nearly 20 years – but still looks as youthful as ever! After years writing for magazines, her life moved online and remains fueled by technology, music and nature.

Having written for websites and magazines since 2000, producing a wide range of reviews, guides, tutorials, brochures, newsletters and more, she continues to write for diverse audiences, from computing newbies to advanced users and business clients. Always willing to try something new, she loves sharing new discoveries with others.

Sofia lives and breathes Windows, Android, iOS, macOS and just about anything with a power button, but her particular areas of interest include security, tweaking and privacy. Her other loves include walking, music, her two Malamutes and, of course, her wife and daughter.

You can find her on Facebook (opens in new tab), Twitter (opens in new tab) and Mastodon (opens in new tab). 

- (opens in new tab)

Facebook recently announced on its Facebook Business page that you can now earn money by simply going live on Facebook. The new feature on Facebook Live, called Ad Breaks, lets you take short breaks from your live video to run 10- or 15-second ads. If you’re a Facebook advertising agency, take note (and you may have also seen us at Advertisemint using it as well). The question is, how much does Facebook live pay?

To be eligible for Ad Breaks, you must have at least 2,000 followers and your video must have an audience comprised of 300 people. Ad breaks can only appear on your live broadcast if you have been recording for at least four minutes. After your first ad break, you can have additional breaks every five minutes.

After you’ve been broadcasting live for four minutes, Facebook will notify you that you’re eligible for an ad break.

But there are some tips to keep in mind from this Facebook ad agency as you go about your live stream:

When you’re ready to have an ad break, you must let your viewers know that you’re taking an ad break. Otherwise, you will leave them alarmed and confused. (This is a new feature, after all, a feature that many are still unaware of.) When a 10- or-15-second ad appears, your camera will turn off. During this time, viewers will see a counter in the corner of their screen notifying them of your return. After the ad ends, your viewers can resume watching your broadcast.

Setting Up Ad Breaks

After you’ve broadcasted a live video that has met the requirements for Ad Breaks, you will receive a notification from Facebook saying you’re eligible to set up ad breaks.

Facebook will also notify you of your eligibility the next time you go live. Simply tap the white dollar sign located on the bottom left corner of your screen to get started with Ad Breaks.

Tapping on either the notification from your notifications tab or the dollar sign on your live screen will lead you to a welcome page.

Setting Up a Payment Account

To include ad breaks into your live videos, you must first set up a payment account. If you don’t do this step, Facebook can’t pay you. To set up your payment account, you must:

• Fill out a form and provide your basic information ( i.e. full name, phone number, etc.)
• Choose either a Paypal or bank account
• Provide information for tax purposes

The third step is required because the income you earn from the ad breaks may be taxable.

After you’ve completed the steps, you’re ready to get paid for ad breaks.

Getting Paid

You get paid after you’ve earned $100’s worth of ad payments. Payments, which will be deposited to your chosen payment account, are given each month.

For frequently asked questions about Ad Breaks, visit Facebook’s Business page at facebook.com/business. For the latest update on Facebook Live, check out our piece on Facebook testing infomercial style Live Videos.

Will you use Ad Breaks during your live videos? Let us know here at Advertisemint, the #1 Facebook ad agency. Comment your answer below or share this story to friends.

Learn More:

How to Create Facebook GIF Ads?

Comments

comments