They may have been around for a while, but pay-per-click advertising is still one of the most effective tools available to any marketer. Not only can these ads target specific populations of consumers, but they are also cost-effective. Here are some of the most important and informative statistics related to PPC advertisements to help you improve your strategy. Show
Why You Should Choose PPC AdsWith so many different advertising options available, many marketers wonder whether it is really in their best interest to choose PPC ads over other possibilities. However, these PPC statistics show that PPC ads pack more punch when it comes to reaching your target audience.
PPC Search Ad Stats (ROI)When you use PPC search ads, you want to bring in the best ROI possible. These statistics indicate that PPC has the ability to provide a high ROI under the right circumstances.
SEO versus PPC StatisticsSearch engine optimization and PPC are two different strategies marketers can use to bring in more traffic. Both strategies offer advantages and disadvantages. These statistics highlight some of the advantages of PPC advertisements over SEO.
PPC and Local Search AdsMore consumers are using local search than ever before. These statistics describe the interactions between PPC and local searches.
PPC Statistics for Industry BenchmarksAccording to WordStream:
What Makes People Click and ConvertCertain types of advertisements get more clicks and conversions than others. Understanding these trends helps marketers position themselves for the best conversion rates.
Surprising PPC Statistics
PPC Statistics and Trends for 2020According to Social Media Today:
Ready to Give PPC a Try for Your Business?Valve+Meter Performance Marketing specializes in PPC strategies that lead to clicks and results. Request a free marketing analysis from our team today. What is a good costIf you take the average CPCs across all different types of businesses and keywords in the US, the overall average CPC in Google Ads is between $1 and $2. That's on the Search Network. On the Google Display network, clicks tend to be cheaper, averaging under $1.
What is a good average CPC for Google Ads?In 2021, the average CPC for this industry came in at $8.67. This average is not surprising, given the higher than average cost it takes to acquire a customer. On the lower end of the spectrum, Real Estate and Travel industries had the lowest average CPC at $1.40.
What is a good costIn summary, a good cost-per-click is determined by your target ROI. For most businesses, a 20% cost-per-acquisition, or 5:1 ratio of revenue to ad cost, would be acceptable.
What is a good CTR for Google Ads 2022?Clickthrough rate (CTR) shows how often people click your ad vs how many times it's shown. This metric is a good indicator of how well your keywords match your advertisement. The average CTR for Search Ads is 3.17%, while Google Display Ads have an average CTR of 0.46% across industries.
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