How to unpin a post on Instagram

  • What is pinning on Instagram
  • Rules for pinning on Instagram
  • How to unpin a post on Instagram

If you normally anchor your tweets or Facebook posts at the top of your profile, you’re in luck: today, you will learn how to pin a post on Instagram too.

We’ll explain how to do it and the limits on this Instagram function.

What is pinning on Instagram

When you pin a post on Instagram, it means it’s always at the very top of your feed. 

It doesn’t matter when you posted it, it will be at the beginning of your grid, in the first row.

How to pin a post on Instagram step by step:

  • Go to your Instagram profile. First, check you have the latest version of Instagram on your phone.
  • Go into your profile and choose the post or posts you want to pin on your feed.
  • Tap the three dots at the top right, where you have all the options for each post.
  • Tap ‘Pin to your profile’ and you’re good to go.
  • Swipe down to update your profile or go back into it, and you’ll see the post pinned at the top of your feed.
How to unpin a post on Instagram

Rules for pinning on Instagram

Like all social media functions, Instagram pin has its own rules.

You can pin up to three posts. If you want to pin another, the oldest one will be unpinned. 

Unlike Twitter and Facebook, which only let you have one because their feed format only shows one post at a time.

✅ Pinned posts on Instagram aren’t shown in order of the date they were posted. You can choose to have the oldest one first and a more recent post third.

✅ Only picture or video posts can be pinned, no Reels yet. This is probably because the vertical format of the Reels makes them incompatible.

✅ To find out if a post at the beginning of a feed is pinned there, just look at the top right: a thumbtack icon shows it’s pinned on the user’s feed.

✅ For now, this function is only available on the phone app. It isn’t available in the browser version yet.

How to unpin a post on Instagram

If you want to get rid of a pinned post because you need the space for another one or just don’t want it at the top of your feed:

▶️ In the first case: 

You can unpin it by tapping on the other post you’d like to pin. Instagram will warn you that you’ve reached your limit and unpin the post you pinned first. 

Remember, the order is based on when you pinned them, not when they were posted.

▶️ In the second case:

To unpin an Instagram post on your profile without replacing it, just follow the same steps for pinning it.

Meaning, tap the three dots that are at the top right of any post and tap ‘Unpin from profile’.

Now you know how to pin a post on Instagram in the app. Take advantage of Instagram pinning to highlight certain content on your account, so users can see it as soon as they go into your profile.

If you’re just getting started on Instagram, here’s the Metricool Instagram Marketing guide.

Any questions? Tell us about it in the comments! 👇🏻

Do you want to learn how to pin posts to the top of your Instagram profile?

In this post, I’m going to show you how to pin posts and reels to the top of your profile in a step-by-step tutorial.

Instagram introduced the feature in June 2022 and it’s super easy to do in just a few taps.

The posts you choose to pin will sit in the top row of your main grid.

Before you get started, make sure to upgrade your Instagram app to the latest version, otherwise the “pin to top” feature might not be available.

Depending when you read this step-by-step guide, you might get a little notification to tell you that pinned posts are now enabled on your Instagram profile (see below).

How to pin an Instagram post to the top of your profile

Tap on a post in your grid to view it in full, then tap on the “three dots” menu at the top.

In the options that appear, tap on “Pin to your profile”.

You’ll get a quick message to confirm that the post has been pinned to your profile.

When a post is pinned to the top of your profile, Instagram will display a small pin icon on it in the grid view.

How to pin a Reel to the top of your Instagram profile

The process to pin a Reel to the top of your Instagram profile is exactly the same as described above for ordinary posts.

Tap on a Reel to view it in full, then choose “Pin to your profile” to pin it to the top of your profile.

As with photo posts, you’ll get a pop-up to confirm the post has been pinned and it will have a pin icon overlaying it in your Instagram grid.

How to unpin an Instagram post or Reel from your profile

The process to unpin a post or Reel from the top of your Instagram grid is just the same as pinning it there in the first place.

Simply tap on the “three dots” menu of an Instagram post or Reel and tap “Unpin From Your Profile”.

A quick pop-up will appear to confirm your choice and the unpinned post will return to its original position in your Instagram grid.

How many Instagram posts can I pin to the top of my profile?

You can pin up to three posts to the top of your main profile - any mixture of photos or Reels:

  • 3 photos

  • 2 photos and 1 reel

  • 1 photo and 2 reels

  • 3 reels

  • 2 reels and 1 photo

  • 1 reel and 2 photos

Why should I pin posts to the top of my Instagram profile?

Instagram says the option to pin posts to the top of your profile is “giving creators more flexibility to express themselves on their profiles.”

In real speak - this means that you can now easily showcase three of your key pieces of content in prominent real estate on your Instagram profile.

Whether your want to pin posts that show off what your business can do for customers; the latest news and updates from your company; or three top tips your customers can’t live without - the options are endless.

In essence, you can use Instagram’s “pin to top” feature to maximize the appeal of your profile display for visitors who come across your presence on the app.

Want more Instagram tips and tricks?

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Over to you

How will you be using the Instagram pin to top feature? Let me know in the comments below!

How do I unpin a post?

Click on your Page to go to it. Scroll down to Pinned post. Tap in the top right of the post you want to unpin. Tap Unpin Post.

How do you unpin and pin something on Instagram?

Instagram app for Android and iPhone Tap or your profile picture in the bottom right to go to your profile. Tap one of your posts, then tap in the top right. Tap Unpin from profile.

How do I unpin a photo?

Step 1: On your Instagram profile, tap the pinned post you want to unpin. Step 2: Tap the three dots in the top-right corner of the post. Step 3: Tap “Unpin from your profile.”

What does pinning a post on Instagram do?

The ability to pin posts is rolling out globally to all users starting today. You can pin a post by navigating to a specific photo or Reel and clicking on the three dots in the top right corner and selecting “Pin to your profile.” Once you do so, the post will appear at the top of your profile grid.