Making ads in Mailchimp helps you reach new audiences. Create, edit, and publish Facebook and Instagram ads, then view results without ever leaving your Mailchimp account. Generate new leads, boost sales on a product, earn donations, retarget your site visitors, and more. In this article, you'll learn about ads for Facebook and Instagram. Millions of people use Facebook and Instagram every day, and your potential customers, clients, and prospects are likely there, too. Use ads to reach a large audience of social media users, including your Mailchimp contacts, people similar to your
contacts, new audiences based on criteria you choose, or people who visited your site. After you publish your ad, we'll start tracking ROI, engagement, and cost-per-click results in your Mailchimp Reports. This way, you'll see the value of every ad dollar you spend. You can build three types of
ads: a regular ad featuring one static image, a GIF ad, or a carousel ad, which cycles through multiple static images to tell a visual story. Post your ad on Facebook, Instagram, or both. Carousel AdGIF AdHow it worksCreating an ad through Mailchimp is a multi-step process. Here's how it works. Design your ad in the ad builder
Submit and review
Post ad and view results
PricingAds are a simple and affordable way to boost your marketing. We don't add any extra service fees, and you'll only pay what Facebook charges for ads. Facebook and Instagram Ad Billing Help resourcesTake a look at these resources to get started with your own ads.
August 19, 2021 A lot of people are surprised to hear that you can run Instagram ads in Facebook Ads Manager. Not only is it possible, it's easy to do yourself. An important thing to know is that Facebook owns Instagram, which is why both these platforms work seamlessly using just one Ads Manager. But, before you go into the Ads Manager and start building your ads, there's a few things you have to do first. PreparationThe first thing to think about is whether you want to connect your Instagram account to your Facebook page, because it's not mandatory. In this blog and video, we haven't done that because we're going to show you how Facebook lets you get away with that. But, you might still want to consider it if you want to connect both your accounts and have access to them within your Business Manager. Connecting both accounts will allow your to cross-post your content, which means that you can post on both Instagram and Facebook simultaneously. It will also enable you to view insights into the audience on both networks, so we'd highly recommend this if you're looking to grow your social media presence. The second thing to consider is the content of your ad. What is your ad going to say? What are the images or the videos that you're going to use to create your ad? We always recommend that you prepare your strategy before you go into the Business Manager to create your ad. Finally, you need to think about your advertising objective. There are a few objectives to pick from, and we'll show you those below. If you know this before jumping into Ads Manager, this will make building your ad much quicker. PlacementsThe way that you would build an Instagram ad is very similar to the way that you would build a Facebook ad. If you have built a Facebook ad before, this might be really simple for you. Instagram is simply a placement within the Ads Manager. Placements are the locations where the ad is going to be displayed. For example, Facebook News Feed, Facebook right-hand column, but also Instagram Feed, Explore or Stories.
If you've finished your preparation and you're ready to go, jump into Ads Manager and watch the video at the top of this page, starting at 2:00. For a quick summary, follow the steps below. How to run Instagram Ads in Facebook Ads Manager
Create a New Campaign
Choose a Campaign Objective
Select a budget and schedule
Create or select an audience
Under Placements, select 'Manual placements'
Under platforms, select Instagram
Finalise your ad and hit Publish
Congratulations! You're now running ads on Instagram using the Facebook Ads Manager. If you're looking for best practices for Facebook ads, as well as an in-depth guide on how to use the Facebook Ads Manager, download our Facebook Marketing course brochure.
About the author Jonathon Tanner Jonathon Tanner is the Co-CEO of Social Media College, Australia's leading educator and trainer for social media. He co-authored the Diploma of Social Media Marketing, the world's first and only Australian Government recognised course in social media marketing, delivered by 25 leading colleges and TAFEs across Australia, and articulating into several Bachelor programs at Australian Universities. His deep expertise in social media spans content marketing, social media strategy, 15 different social media networks, paid social advertising, personal branding, email marketing, and social media conversion. Jonathon has also co-founded several other businesses, as well as spending 12 years as a management consultant specialising in mergers & acquisitions for private equity firms, growth strategy, and operational improvement. Jonathon holds a combined Bachelor of Laws (Honours) and Bachelor of Commerce from the University of Sydney. How do I find my ads on Instagram?Tap in the bottom right to go to your profile. Tap in the top right, then tap Settings. Tap Ads, then tap Ad Activity.
Where can I see my Facebook ads?Go to the Page by tapping its name in your Feed or searching for it. Tap See All below Page Transparency. If you don't see this, tap About then tap See all next to Page transparency. Below Ads From This Page, tap Go to Ad Library.
Is Facebook Ads and Instagram connected?Facebook and Instagram campaigns can use the same photos or video across both platforms or unique creative for each. When you're ready to use Facebook and Instagram ads together, either add Instagram to an existing campaign by editing the ad set's Placement settings or set up a new campaign across both platforms.
Why is my Facebook ad showing on Instagram?If you choose an objective that supports Instagram when you create your ad, your placements will automatically include Instagram.
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How can I see my Facebook ads on Instagram?
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