Mary is tasked with designing an advertising campaign for her company's an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
-Search, Display, Video, Shopping, and App
-Social, Display, Video, Shopping, and App
-Search, Display, TV, Shopping, and App
-Search, Display, Video, App, and Access
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
-An investment of $9,100 to generate 1,300 conversions and a CPA of $7
-An investment of $9,600 to generate
1,600 conversions with a CPA of $6
-An investment of $8,400 to generate 1,400 conversions and a CPA of $6
-An investment of $9,800 to generate 1,400 conversions and a CPA of $7
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
-Search, Display, Video, Print, and App
-Social, Video, App, Audio, and Shopping Ads
-Search,
Print, TV, Shopping, and App
-Search, Display, Video, Shopping, and App
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
-An investment of $30,000 to generate 1,500 conversions and a CPA of $20
-An investment of $28,000 to generate 1,400 conversions and a CPA of $20
-An investment of $21,000 to generate 1,400 conversions and a CPA of $15
-An investment of $40,000 to generate 2,000 conversions and a CPA of $20