How do I leave a review for a business on Facebook?

How do I leave a review for a business on Facebook?
As Facebook continues to challenge Google by way of stretching its legs into the pool of business marketing and advertising resources, it’s no surprise when you find out that your Facebook Business page also has a section for your consumer network to leave reviews, just as they can in your Google My Business Profile.  

With more and more internet users reaping the rewards of their social media accounts, becoming holistic online portals where you can do almost anything, using the Facebook Reviews functionality is paramount. Free promotion is hard to come by, and as long as you treat your customers right and provide them with the best service that you can, those positive Facebook reviews and star ratings will shine brightly throughout the Facebook community, and ultimately drive more interactions and conversions.   

Step by step process to leave a Facebook Review

Thankfully, the process to leave a Facebook review is quite a simple process. Not everyone on the social platform is a social media/tech whiz, but everyone deserves the right to have their say! (within reason and Facebook Community Standards guidelines that is). So here is our step-by-step process for leaving a Facebook review:  

  1. Go to the Business page on Facebook where you would like to leave a Facebook review.  
  2. Click on the reviews tab towards the top of the page. 
  3. You will be asked if you would recommend the Business – click Yes or No.  
  4. If it’s a positive review, click Yes. If it’s a negative review, click No.  
  5. Next to Sharing To, use the drop-down menu to choose who you would like to share your review with (public, friends, specific friends, or only you)  
  6. Type out your review in the text box provided.  
  7. Use the tags provided to provide further information about your experience.  
  8. Post!  

Facebook reviews must all follow the Facebook Community Standards guidelines, focus on the products or services offered by the business page, and be based on a truthful and personal experience. Reviews that don’t follow those guidelines may be removed immediately by Facebook administration, and the user that provided the review may be blocked from posting another.  

Don’t worry; Facebook’s got your back! While there is no way for a business to remove a review themselves (to maintain a fair and honest representation of customer opinion), there is the opportunity to respond to reviews and communicate with the customer. This empowers you to either give thanks for positive reviews, and acknowledge the not so positive ones with further discussion and investigation.  

When done correctly, responding to customer reviews can assist with new customer acquisition. Research shows that 53.3% of customers expect a response to their reviews within seven days. On one of the worlds largest social media platforms, reviews carry a lot of weight.  

It’s time to harness the power that Facebook Reviews come with, and encourage your social media community to come on over and have their say. Just don’t forget the importance of communication, and remember that they expect acknowledgement and appreciation, no matter what angle they’re coming from. 

Facebook reviews — officially called Facebook Recommendations — on local business Pages can help you build your company’s online reputation, expand your search visibility, and attract more customers to your business locations.

According to research:

  • Facebook holds 19% of all customer reviews. The social media platform also ranks fourth just behind Google, Yelp, and Tripadvisor on the list of review sites people check before visiting a business. (Online Reviews Statistics)
  • 18.3% of U.S. adults made a purchase through Facebook in the last year. (eMarketer)
  • 2 out of 3 Facebook users visit a local business Page at least once a week. (Hootsuite)
  • 55% consider the social network as the most common place to learn about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. (Facebook Reputation Management guide)

How do I leave a review for a business on Facebook?

One thing to note: If you haven’t done so already, we suggest taking the time to learn how to claim a Facebook business page

Doing so ensures that you have an official place on Facebook where people can leave online reviews. For brands with multiple locations, we suggest you also check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager.

What are Facebook Reviews / Recommendations?

For years, Facebook business Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a series of visual changes and features that included “Facebook Recommendations.”

With the update, Facebook followed the trends set by Netflix and YouTube by ditching the 5-star rating system in favor of Yes/No options. Now, a query field appears on a business Page’s “Recommendations and Reviews” section with the question: “Do you recommend (business name)?”

How do I leave a review for a business on Facebook?

Users can answer by pressing the “Yes” or “No” button and can add further context to their recommendations with tags, photos, and more text.

As a local business Page owner, you will no longer see any star-based reviews coming into your Page. Customers will rate your business simply by choosing whether or not they recommend it. 

How Do I See Facebook Reviews and Recommendations?

If you’re wondering how to see reviews on your Facebook business Page, simply go to your Page and click the Recommendations or Reviews tab found under your profile picture. (If you’re using Facebook Business Manager, you can follow the same procedures for Pages to which you have access.) 

If you previously enabled online reviews on your Page, Recommendations have been automatically turned on. To make it easier to find specific Recommendations, you can apply a “most helpful” or “most recent” filter to sort all your Recommendations and ratings.

Are Facebook Recommendations Public? 

All Facebook reviews and Recommendations are publicly displayed on your Page’s Reviews or Recommendations tab. They cannot be set to private.

What Happened to My Ratings?

If your business managed to compile a fair amount of Facebook reviews with high rating scores before Recommendations were rolled out, don’t worry: your ratings did not go away. 

They are still taken into account for your overall rating, which is also still displayed on your Page. As for how Facebook calculates this, it’s a mixture of reviews based on the past 5-star rating system and the current Yes / No Recommendations. 

By default, Facebook reviews are activated when you create a Page. If, for some reason, it isn’t available when the Page is created, you can turn it on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:

  1. Go to your brand page.
  2. Click on the “Settings” button on the Manage Page section.
  3. A new window should appear. Click on the “Templates and Tabs” section.
  4. Toggle the “Reviews” option to ON.

To make it easier for people to leave unsolicited feedback, you should make sure that people see the Reviews section on your page. You can change the order of the sections in this area through the “Templates and Tabs” section in the Page’s settings. Drag the dotted icon next to the section name to change the order.

How do I leave a review for a business on Facebook?

How Do I Respond to Facebook Reviews?

Facebook reviews and Recommendations appear like traditional posts in the Reviews section. This means you can respond to any review on a Page by commenting on it. You can also “like” or “love” a Recommendation.

How do I leave a review for a business on Facebook?

Before you do so, make sure you’re responding using your brand’s Facebook account and not your personal profile.

Before typing a response, it’s important to learn how to respond to negative reviews as well as positive feedback. 

According to research, 44.6% of consumers are more likely to visit a business if it responds to negative reviews. But don’t wait too long before typing out a response: 53.3% expect a response from a company within seven days.

The way your brand handles criticism or praise goes a long way towards brand success. Choosing the right words and taking feedback to heart can put your brand above the competition.

Can I Delete Facebook Reviews?

Currently, you can’t delete individual Facebook reviews and Recommendations from your page. If you don’t want reviews, the only option is to disable the entire feature. To do so:

  1. Go to the “Settings” section of the Manage Pages tab.
  2. Click on the “Templates and Tabs” button.
  3. Next to the “Reviews” section, toggle the switch from On to Off.

Turning this off might not be the best idea because it removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many ways, a page with reviews is better off than one without any reviews at all. That feedback serves as valuable social proof for consumers, and they’ll be quick to dismiss a brand if it doesn’t contain any consumer feedback.

If you believe a Facebook review contains spammy content or doesn’t meet the terms of use and content guidelines, you can send a report to Facebook.

How do I leave a review for a business on Facebook?

What Companies Should Know About Facebook Recommendations

Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook. 

According to the social network, having great Recommendations “may make your Page easier to find in Facebook search” — similar to how Google reviews can impact your local SEO performance. 

Recommendations are also useful for understanding the customer experience. The updated interface encourages your customers to provide richer, more detailed feedback about their experiences.

After users make the choice of recommending your business or not, they will be asked to provide additional details using tags, text, and photos. Selecting a tag will allow common themes to emerge, making it easier for potential customers to see your business’s highlights.

How do I leave a review for a business on Facebook?

How To Get Facebook Reviews

Asking for reviews for your Facebook Page doesn’t have to be difficult (or awkward). 

If you have your customers’ contact information, you can send personalized SMS messages or emails asking for their feedback. (Make sure you get their permission to send messages to them before doing so). 

For those physically visiting your locations, you can give them physical reminders like cards or use stickers and posters in high-traffic areas to make customers aware of your Facebook page.

How do I leave a review for a business on Facebook?

Based on our own research, the best time to start asking for reviews is around 2-3 p.m. or 6-7 p.m. 

Regardless of when you ask for feedback, the important thing is to keep it short, sweet, and uncomplicated. Quickly tell people why you want their feedback and provide a short link that doesn’t require people to jump through multiple hoops before they can leave a Facebook review. 

The Importance of Facebook Reviews

Facebook reviews, along with reviews on other business review sites, are important marketing assets for any brand. 92.4% of consumers use these reviews to guide their purchasing decisions. People need social proof to know if a product or service is worth the time, and more importantly, the investment.

On a popular site such as Facebook, reviews carry plenty of weight, and you need to use it to your advantage to improve the experience, attract more customers, and beat the competition.

How do I leave a review on Facebook business 2022?

Tap Reviews below the Page's cover photo. Tap Yes to recommend the Page or No to not recommend it. Tap What were some of the highlights at [the business] to write about the business. Tap Public at the top to select an audience for your post and then tap Share.

Why can't I leave a review on a Facebook page?

By default, Facebook reviews are activated when you create a Page. If, for some reason, it isn't available when the Page is created, you can turn it on manually via the Manage Page section on the left side of the screen.